Graphic System for the New B&H Event Space, authored by Andrea Ortado, Associate Art Director, Consumer & Social Marketing

The B&H Event Space Graphic System is a custom-built, comprehensive visual framework developed specifically for the promotion of B&H Event Space programming. It was designed to scale across nine distinct formats, from large-format printed posters to in-store digital signage to platform-optimized social graphics, while maintaining a cohesive visual language across every touchpoint.

The nine Event Space artboards