Workflow Standards · ES Design System

Design Workflow | Setup

Finder window showing event folders named NewES, then the event date, then the event name, with an Assets folder inside — **Folder naming** Prefix_YYYYMMDD_Event Name, with an Assets folder inside.

`NewES_` In-store events

`WALK_` Photowalks

`DEMO_` Demos

The event name matches the event in the Event Space Production Asana project, so names stay uniform across handoffs. The date keeps folders in event order.

Design Workflow | Title Element

The graphics should feel as considered and intentional as the work being promoted. The hero image always comes first.

The event file, ready to design Artboards #2, 4, 6 and 8 are cleared so they can be rebuilt later by duplicating and modifying the finished boards, instead of designed from scratch. Title elements are removed from the remaining boards, and the new title is built beside the artboards on the Assets layer.

Build the title element
- Assess the title. Edit for length and clarity, as long as the speaker’s original intent stays clear.
  Example “Start Your 3D Printing Journey with Bambu Lab” becomes “3D Printing with Bambu Lab” + the Demo Experience element.
  
  Why Signage is read in passing. Indoor and outdoor digital signage has to read at a glance from 10–15 ft away.
- Sort the words. Descriptive words get the Better Times script; the definitive information stays in Montserrat caps.
  Example Travel and Landscape Photography Guide: “Travel and Landscape” is descriptive (script), “Photography Guide” is the definitive information (Montserrat).
  
  Why Script is dynamic and creative. Sans serif caps are clear and confident. Each does the job it is best at.
  
  Avoid Alternating script and sans serif line after line. The repeating rhythm creates a stripe effect, and nothing reads as the lead.
- Play. On the Assets layer, try different layouts and sizes until it feels right and communicates clearly.
  Remember Keep the title from competing with the hero image’s focal point. If the work needs a layout that breaks a default, the work comes first. Note the reasoning.
Title Element Examples

Swipe for more
Build the speaker headshot
- Adjust the headshot inside its clip group, keeping the circle crop and stroke
- Update the speaker name and the “with” label
  Note If the event title already contains “with,” use “featuring” instead.
- Check the stroke contrast: white stroke with a yellow name, yellow stroke with a white name Headshot Standards →
- Size the headshot with the title element and balance it under the title