ES Design System

Date, Time & Location Standards

Date & Time Treatment

Travel and Landscape Photography Guide letter graphic, with the date and time on one line
One line · Letter
Travel and Landscape Photography Guide square graphic, with the date and time on two lines
Two lines · Square
  • Weekday Full name, no abbreviation. Example: Wednesday, not Wed.
  • Month Full name for months of 6 letters or fewer. Longer months are abbreviated: JAN, FEB, SEP, OCT, NOV, DEC.
  • Date Numeral. No ordinal suffix.
  • Year Always omitted.
  • Time Format 00:00PM – 00:00PM
  • Timezone Omitted. Events are in person at a single location, so ET is implied.

One line

Monday, Nov 10 | 4:00PM - 6:00PM

Default

Monday, Nov 10 | 4:00PM - 6:00PM

Color switch

Two lines

Monday, Nov 10
4:00PM - 6:00PM

Default

Monday, Nov 10
4:00PM - 6:00PM

Color switch

Date + Time Formats

  • Poster #1 · 27 × 33 in · 62–64 pt, +10ONE LINE
  • Letter #2 · 8.5 × 11 in · 18–20 pt, +10ONE LINE
  • Horizontal w QR #3 · 1920 × 1080 px · 44 / 48 pt, 0TWO LINES
  • Horizontal no QR #4 · 1920 × 1080 px · 44 / 48 pt, 0TWO LINES
  • Vertical w QR #5 · 1080 × 1920 px · about 50 pt, 0ONE LINE
  • Vertical no QR #6 · 1080 × 1920 px · about 50 pt, 0ONE LINE
  • Square #7 · 2000 × 2000 px · 55 / 57 pt, 0TWO LINES
  • Facebook Event Cover #8 · 1200 × 628 px · 23–26 pt, +10ONE LINE
  • Store Wayfinder #9 · 320 × 1080 px · set by handTIME ONLY

Location Treatment

Central Park Photowalk letter graphic, with the off-site location marker in the bottom left
Off-site · Letter
Central Park Photowalk square graphic, with the off-site location marker in the bottom left
Off-site · Square
  • Location Marker The Bild Yellow location marker is retained on all formats except Facebook Event Cover, whatever the location.
  • Marker Size The New B&H Event Space marker sets the size for each format. The wider Superstore markers are set by height on the Poster (130 px) and Horizontals (100 px), so both Superstore pins match.

In-store events & demos NewES_ files use The New B&H Event Space. DEMO_ files use The B&H Superstore, Main Floor or 2nd Floor, depending on the event.

Location marker: The New B&H Event SpacePNG
Location marker: The B&H Superstore, Main Floor CashiersPNG
Location marker: The B&H Superstore, 2nd Floor RampPNG

Off-site photowalks WALK_ files that do not start at the store. The meeting point replaces the venue name. Keep it to three clear lines, such as place, cross streets, and city. Photowalks that start at the store use The New B&H Event Space marker.