QR Code Standards · ES Design System

ES Design System

Placement Bottom-right corner of the outer margin. Hard rule, no exceptions.
Size The visible code is the full spec size. No extra padding or quiet zone is added around it.
Background Transparent. No container or white cell.
Primary Color White #FFFFFF
Secondary Color Bild Yellow #FFBD00

White #FFFFFF

Bild Yellow #FFBD00

Open the B&H QR MakerMake a code in either color, ready to place

Travel and Landscape Photography Guide horizontal graphic, with the QR code in the bottom right corner

QR Code Formats

Poster #1 · 27 × 33 in300 × 300 px
Letter #2 · 8.5 × 11 in100 × 100 px
Horizontal w QR #3 · 1920 × 1080 px220 × 220 px
Horizontal no QR #4 · 1920 × 1080 pxOMITTED
Vertical w QR #5 · 1080 × 1920 px220 × 220 px
Vertical no QR #6 · 1080 × 1920 pxOMITTED
Square #7 · 2000 × 2000 pxOMITTED
Facebook Event Cover #8 · 1200 × 628 pxOMITTED
Store Wayfinder #9 · 320 × 1080 pxOMITTED

Notes

QR codes appear on print + digital signage formats. They are omitted on all social graphics, which use platform-native CTAs and link fields managed by the social team.
Transparent background is the current standard. This reads cleaner and more integrated than a white container, which could visually compete with the hero image.