Typography & Color
A sans serif primary font handles all structural and informational text. A script primary accent font is used exclusively within the title element. Each event title element is bespoke.
Montserrat – Primary
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ExtraBold Title element headline
Bold Title element subhead
SemiBold Date, time & location
Speaker names
Speaker names
Better Times – Primary Accent
Color
The system operates with five core colors, Bild Yellow, White, Not White, Black, and Not Black. Each serving a specific purpose.
B&H Bild Yellow
- HEX
- #FFBD00
- RGB
- 255, 189, 0
- CMYK
- 0, 28, 100, 0
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Black
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 75, 68, 67, 90
Not White
- HEX
- #FAF9F5
- RGB
- 250, 249, 245
- CMYK
- 1, 1, 2, 0
Not Black
- HEX
- #2E2E2E
- RGB
- 46, 46, 46
- CMYK
- 70, 64, 63, 63
Primary Text
White #FFFFFF
B&H Bild Yellow #FFBD00
- Used throughout for accent elements: punctuation contrast, script type, QR codes, and location markers.
- Not White and Not Black Substitute for White and Black when full contrast is too intense against the hero image. Not White on Bild Yellow is for large title type only. Use Not Black for small text.
Color Rule: Punctuation Contrast
- Date, time, and location text uses a two-color system to create visual rhythm and separation between elements.
- Day, Month, Time Text White #FFFFFF (default)
- Commas, Dashes, Pipes Bild Yellow #FFBD00 (default)
- Color Switch Colors may switch when the hero image or title element requires balance. Contrast between the two colors must always be maintained, regardless of which color is assigned to which element.
Monday, Nov 10 | 4:00PM - 6:00PM
Default
Monday, Nov 10 | 4:00PM - 6:00PM
Color switch
