ES Design System

Artboard Standards


Artboard #9: Store Wayfinder

320 × 1080 px
Artboard #9, Store Wayfinder, 320 × 1080 px
Aspect Ratio
8:27
B&H Logo
60 × 60 px · Centered with any sponsors as one group, on the top outer margin
Title Element
Size TBD
Speaker Element
Included · Size TBD
Date / Time
Time only · Placed by hand per event
Location Marker
Centered at the bottom
QR Code
QR omitted

Notes

  • Logos B&H Logo 60 px and sponsor about 17 px tall (more if the wordmark needs it), 10 px apart. The group is centered on the artboard, vertically centered on the top outer margin.
  • Headshot Circle crop and stroke. White stroke with a yellow name, yellow stroke with a white name. If the event title already contains “with,” use “featuring.” Panels: each speaker gets their own headshot and name.
  • Date / Time Time only. The full date is omitted, since it is a day-of format.
  • Header EVENT SPACE / Today’s Event, 230 px wide, about 30 px below the logos.
  • This Way 230 px wide, centered, above the location marker.
  • QR Code Omitted. The Store Wayfinder serves as in-store directional signage, guiding customers to the Event Space on site. A QR code is not required.
  • Gradient Always two: a top fade and a bottom fade. Start from the same fade and adjust to the hero image.
  • Color Date, time, and location punctuation is Bild Yellow with white text, or switched when the hero image needs balance.

Wayfinder Artwork

Event Space / Today’s EventHeader · SVG This WayArrow · SVG